Parody or not ?

It becomes more and more current to see brands or Internet users to bounce very quickly on the success of a viral video to propose a parody. If the initial campaign generated an enormous interest, the parody benefits generally too from the effect of buzz often by avoiding having the costs necessary for the creation [...]

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Buzz in details

The big companies did not make a mistake. When they realize all the potential, the power of the buzz marketing, they decide to modify they classical way to make marketing campaign. Since a few years, we can observe more and more so crazy advertising which are “too much” to be diffused on the classic medias. [...]

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bzzzzzzzzzzzzzzzzzzzzzzzz !

“A very successful word-of-mouth promotion creates buzz. Buzz generates a highly intense and interactive form of word-of-mouth referral that occurs both online and offline. Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another rather successful models leverage subgroup connectivity and relationships by pursuing a Reed’s Law [...]

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WOM ??? (Word-of-mouth communication)

Unsurprisingly, the sharing of information about products, services or promotions between consumers is still an effective marketing tool. However, most research seems to suggest that WOM tends to be negative rather than positive. WOM occurs when information is passed from one consumer, or an individual, to another, without the prompting or intervention of the business [...]

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What’s wrong doctor ?

Viral marketin has something of a bad reputation as in itself it is a form a organic marketing. Viral marketing owes much to more traditional network marketing as it relies on individuaks being encourages to pass on merketing messages to others. Viral marketing is increasingly being used on the internet, where millions of email marketing [...]

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Firstly…. Guerrilla marketing is …

Essentially, guerrilla marketing techniques are unconventional marketing activities that are designed for maximum impact with the use of scare resources. Jay Conrad Levinson is considered to be one of the originators of the concept having written Guerrilla Marketing (1984). He states that the need for guerrilla marketing can b  seen in the light of three [...]

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