It becomes more and more current to see brands or Internet users to bounce very quickly on the success of a viral video to propose a parody. If the initial campaign generated an enormous interest, the parody benefits generally too from the effect of buzz often by avoiding having the costs necessary for the creation [...]
Archive for April 29th, 2007
Parody or not ?
Posted in Buzz on April 29, 2007 | Leave a Comment »
Buzz in details
Posted in Buzz on April 29, 2007 | Leave a Comment »
The big companies did not make a mistake. When they realize all the potential, the power of the buzz marketing, they decide to modify they classical way to make marketing campaign. Since a few years, we can observe more and more so crazy advertising which are “too much” to be diffused on the classic medias. [...]
bzzzzzzzzzzzzzzzzzzzzzzzz !
Posted in Buzz on April 29, 2007 | Leave a Comment »
“A very successful word-of-mouth promotion creates buzz. Buzz generates a highly intense and interactive form of word-of-mouth referral that occurs both online and offline. Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another rather successful models leverage subgroup connectivity and relationships by pursuing a Reed’s Law [...]
