“A very successful word-of-mouth promotion creates buzz. Buzz generates a highly intense and interactive form of word-of-mouth referral that occurs both online and offline. Successful word-of-mouth initiatives do not follow a strictly linear process with information flowing from one individual to another rather successful models leverage subgroup connectivity and relationships by pursuing a Reed’s Law hub approach to message distribution. A marketer has successfully created buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one. The result is everyone is talking about or purchase the product or service.”
Definition from http://en.wikipedia.org/
If I had to summarize, I would say that buzz marketing is a way to speak about a product or a service by using the most efficient way: the word of mouth. Sometimes, it works so that the announcement of a new product is known before the official launch on media by a lot of people. In the case that it still trouble in your mind do not worry I give you some examples …
