It becomes more and more current to see brands or Internet users to bounce very quickly on the success of a viral video to propose a parody. If the initial campaign generated an enormous interest, the parody benefits generally too from the effect of buzz often by avoiding having the costs necessary for the creation of the first idea.
Look at this original video for Dove
Now look at the parodies…
This one was also linked with the famous movie “Supersize me”. Crazy !!!
I present you another one. You have probably seen this famous campaign for Mac Donald with Paris Hilton washing a car. This ad was so sexy and chocking.
But did you see these one…
This advertising was made for a cabinet of recruitment.It is completely amazing and funny.
