I found an interesting website which talk about mobile phone (www.worldgsm.com). If I decided to present you this site it is because they decided to realize videos of 4 minutes every week like news on television in order to be more attractive. They did not diffused them on television but on videos websites.
So it is another form of buzz marketing. Last week, my teacher asked me if the future of marketing will be internet. I was agreed. Obviously, the companies will still use television and classic Medias to promote theirs goods but marketing on internet is more and more used.
I think that is due to the fact that households are very often engaged for a bundle “television/internet/phone”. So when consumers are tired about television they decided to found something elsewhere. Furthermore, like it is easier to switch on internet, those who want to send an advertising have to be funnier, more creative, and original.
To conclude with the buzz marketing, I give you the link to see the best buzz campaign of 2006. You will see how original can they are. (http://www.lanuitdubuzz.com/les-coups-de-buzz-2006-4/)
